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Remember that scene in The Social Network when Sean Parker says,

“A million dollars isn’t cool, you know what’s cool? A billion dollars.”?

Well, we don’t think a billion dollars is all that cool either. You know what’s really cool? Making a hundred year company.

That’s a pretty big deal; not many companies make it anywhere close, but we sort of signed up for the task when we started talking about earning your lifetime trust. You plan on living a long time, right?

So when we make any big decision, whether in fund-raising, or product design, or partnership strategy, we ask, “would this make it more or less likely that we’ll be around in a hundred years”, and if the answer is less we don’t do it. This financing is just one more solid step in building the hundred year company.

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- Evernote CEO Phil Libin. 
Source: blog.evernote.com